555 Amanda Wins Best New Ingredient at the Sammies 2025

Seafood supplier 555 Amanda has claimed a major industry prize, this time winning Best New Ingredient at The Sammies 2025 (the British Sandwich & Food to Go Industry Awards) for its breakthrough Salmon Roulade.

The award celebrates ingredient innovation within the sandwich and food-to-go sector and recognises the product’s clever use of high-quality salmon offcuts, its 12-month ambient shelf life, and its versatility across menus. This win follows hot on the heels of its Foodservice Product of the Year title at the Quality Food Awards 2024, confirming the Salmon Roulade as a go-to for chefs and buyers looking to boost flavour, reduce waste, and increase margins.

Crafted using 96% ASC-certified salmon, combining fresh salmon offcuts with smoked salmon trimmings, the roulade delivers a rich flavour profile and firm texture. It is perfect for salads, sandwiches, wraps, pasta dishes, and more. Retorted for ambient storage, it also saves on fridge space and helps minimise food waste in professional kitchens.

Lars Fey, Export Director at Amanda Seafoods, said:

“We developed the Salmon Roulade to offer chefs something genuinely new: a premium-tasting, responsibly sourced product that’s ready to use and makes the most of every part of the fish. This award from The Sammies is a huge honour and a big moment for us as we continue to champion smarter seafood solutions.”

Buying Options

555 Amanda’s Salmon Roulade

is available in 500g,1.2kg and 2.5kg formats.