Funnybones’ Sister Company, Encona, Celebrates 50th Anniversary

Funnybones Foodservice is celebrating the 50th anniversary of its sister company, Encona. Encona has risen in popularity over the past 5 decades to become one of the UK’s favourite hot sauce brands

Founded in 1975, when it launched its iconic West Indian Original Hot Pepper Sauce, Encona has been part of the Grace Kennedy group since 2007. Today, this hero product maintains its original recipe of traditional island spices blended with habanero and scotch bonnet peppers. The range has expanded to also include eight other exciting hot pepper sauce variations and innovative chilli jams, drawing inspiration from all over the world to meet increasing demand for international flavours.

Grace Foods’ UK Head of Marketing, Kimberley Lue Lim, is excited to mark the milestone;

“Encona is still the UK’s best-loved hot pepper sauce, which we are very proud of, so we’re keen to celebrate this momentous occasion. Our updated range of fantastic sauces and chilli jams are made with global flavours from not only the Caribbean, but also from India, the Far East, and the US, to reflect the evolving tastes of consumers.

The anniversary celebrations will raise awareness of the fact that Encona is THE original hot sauce on the UK market, and we hope to inspire a new generation of hot-sauce-lovers to spice up their summer!”

To mark the occasion, Encona has partnered with Time Out Eat Street at Between the Bridges – an exciting seasonal food and entertainment two-month pop-up venue on the South Bank in London. Time Out London will also be working with a network of chefs to create ’50 Dishes for 50 years’ – a series of Encona-powered recipes, which operators will be able to adapt to give their menus an impactful update this year. Similarly, Encona will also be partnering with Great British Chefs to create five bespoke dishes, one for each of the core Encona flavours. These collaborations, alongside supermarket activations and special edition branding, will guarantee that Encona is front of mind for consumers – making it the perfect time to launch in a foodservice setting.

Arriving in compact 142ml bottles, Encona sauces are ideal for placing on tables alongside essential condiments such as ketchup and mayo. Not only does this prevent unnecessary waste by allowing customers to tailor their portions desired, it also gives guests a greater sense of control – helping operators cater to a growing demand for more personalisation.

Contact: info@gkco.com