Henny Penny Increases Sales at Chesters Chicken

Known for their deliciously crispy fries and juicy fried chicken, Chesters Chicken in Liverpool is serving up fresh food both in-store and through online orders. With the help of their new Henny Penny open fryers, pressure fryers and smart holding cabinets, Chesters Chicken has managed to grow their sales by an impressive 30-35%.

Chesters Chicken owner, Khalid Yussuf, explains how investing in top-quality equipment ensures their food stays fresh, hot, and consistent, whether it’s eaten in-store or delivered:

“The business has changed to what it used to be 10 or 20 years ago. It has become more dependent on the delivery systems, so the food must be spot on. People choose Chesters because they know they’re going to get high quality food, and the reason we can produce that high quality food is by investing in good equipment.”

From their famous fries to succulent chicken strips, Chesters relies on Henny Penny’s reliable cooking and holding solutions to meet their high standards and customer expectations. It’s an important part of their business to be able to store food for a long period of time, especially with online orders, to keep up with customer demand and without compromising on the quality of the food. He continues:

“After holding for 45 minutes in the Henny Penny, the taste, texture and colour was the same, and it was like the food was freshly cooked. The food from the cabinets is always so consistent. Henny Penny’s equipment makes the whole process so easy, the food is cooked perfectly in the fryers, then stored in the holding cabinets, and the customer get that perfect taste every time.”

Not only do the smart holding cabinets improve the offering at Chesters Chicken, the fryers high-quality output has also contributed to their increase in sales. Khalid attributes Chesters high ratings and returning customers to their ability to make delicious high-quality food in their Henny Penny fryers:

“We cook our fries, nuggets, chicken nuggets, strips and popcorn chicken in our Henny Penny fryer, and the quality is just phenomenal. I have got customers coming here especially for the fries. This is why we have a very high rating on our delivery platforms, because the customer will get deliciously moist, hot food delivered every time.”

After 35 years in the business, choosing to invest in high quality equipment was a no brainer for Khalid. He continues:

“Since we took on our new equipment, our sales have increased by 30-35%. If you don’t invest in good equipment, you can never produce the right quality. My advice after 35 years in the business is to invest in good quality equipment like Henny Penny, especially if you’re a chicken operator. Come and try our food at Chesters, and you will see the difference yourself”

Henny Penny, supplied by Jestic, has clearly improved the food offering at Chesters Chicken, and has enabled them to become more successful as a business.

For more information on Henny Penny or any Jestic brand, visit www.jestic.co.uk or call +44 (0)1892 831960.