National Fish and Chip Day is back and it’s bigger than ever!

The biggest day on the fish and chip calendar is back! National Fish and Chip Day 2021 will return for the sixth year on Friday 4th June!

The event has gone from strength to strength since its launch in 2015 and, despite the restrictions, nearly 50 million people would have seen, heard or read about the awareness day last year. National TV, radio and newspapers featured stories, as did the regional media. Social media was awash with fish and chip stories with our hashtag, #nationalfishandchipday, and was number 1 on Twitter from 8am and stayed there all day long!

We are kicking off this year’s campaign with an Early Bird offer on our must-have National Fish and Chip Day merchandise. Don’t miss your chance to get your hands on our best selling

t-shirts, available in S, M, L, XL, 2XL and 3XL in red, white, blue and new for 2020 - black (pics attached) and caps which will be available again in black or red. These t shirts are undated so can be used again and again. Order before the end of April to get hold of yours with a generous 10% discount.

Merchandise can be ordered online at the National Fish and Chip Day website Also on the website are downloadable posters to print and display, plus logos, social media headers, a press release template for you to add details to and circulate to your local press and a Campaign Toolkit packed full of ideas and hints and tips for getting the most from National Fish and Chip Day 2021.

Speaking about last year’s event, NEODA President, Gary Lewis said “National Fish and Chip Day 2020 was always going to be very different to previous years and none of us really knew what to expect. The focus this year was very much on the resilience of the fish and chip sector and wow...did that shine through on the day! We were completely bowled over by the number of shops, both those who have previously celebrated the day with us, but especially the many, many new shops, who got involved in any way they could. National and Regional media - TV, Radio and newspapers - were awash with stories of how shops were celebrating the day and social media was full of amazing competitions, activities and photos - exactly what National Fish and Chip Day is all about! We are delighted that so many shops, who have been so hard hit by the pandemic, embraced their special day and threw everything they had at it! No matter what unfolds in the coming months, fish and chips will remain at the centre of every community and we are delighted to be able to bring this very special awareness day to the nation again in 2021”

So, if any of you don’t know about National Fish and Chip Day, here is what it is all about!

1. Who runs National Fish and Chip Day?

The National Edible Oil Distributors’ Association (NEODA) runs National Fish and Chip Day.

The National Edible Oil Distributors’ Association is a non-profit organisation established in 1947 and its members include edible oil and fats refiners, processors, distributors and waste oil collectors. It also covers manufacturers and suppliers of non-oil products (including batter mix, sausages, packaging, and potato preservatives) and other industry bodies.

2. Why does NEODA run National Fish and Chip Day?

National Fish and Chip Day is an awareness day for the consumer. This means it embraces all formats of the dish not just fish and chips from the local chippy. We try to engage with everyone involved in creating this iconic British dish from fish and chip shops, pub chains, restaurants, retailers to the fishermen and farmers who provide the sustainable and natural ingredients needed to create this nutritionally-balanced family favourite.

3. Why should I get involved and what’s in it for me?

Supporting National Fish and Chip Day doesn’t have to be time consuming or expensive. By taking part you are joining in an awareness day that generates huge media coverage in both the build-up to the day and on the day itself. Social media is a cheap and fantastic way to promote your business to both existing customers and also attract new customers to your shop or restaurant. NEODA helps you as much as possible to celebrate this awareness day and we have created a core set of promotional support materials (which are downloadable from the NEODA website) that you can use to develop your own National Fish and Chip Day campaign.

4. Do I have to run a competition or give things away?

Absolutely not! This is not the intention and we stress year-on-year that you could do as little as putting up a few balloons in your shop and run a small raffle prize in the build-up to the day if you wish. Lots of shops do nothing but still have a successful day because of the PR generated around the day. Lots of shops have reported that National Fish and Chip Day is their most successful trading day of the year, even superseding Good Friday. With a few small ideas and a lot of enthusiasm, you can create a real buzz.

5. How can I decorate my shop?

Through the National Fish and Chip Day website we sell t-shirts and caps for shop staff and bunting for the shop. These items are all undated so can be used year after year. Our website allows you to download posters for the shop and lots of industry distributors give away promotional posters to shops in the weeks leading up to National Fish and Chip Day. Balloons and unbranded bunting can be purchased cheaply online.

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