POPEYES® UK GAVE AWAY 10,000 OF ITS ICONIC BISCUITS ON NATIONAL BISCUIT DAY
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- Jul 22
- 2 min read
• Popeyes® UK, the New Orleans fried chicken brand, gave away 10,000 of its US-style Biscuits, to help end British confusion over its menu item once and for all.
• The Popeyes® Biscuit is a heritage menu item that’s hugely popular in the US. But when it comes to the UK, confusion around it is rife - with many fans mistaking the product with an everyday scone.
• Despite the fact that 94% of Brits claim to be true biscuit-lovers, two thirds (66%) of the nation admit they don’t know what the Southern US-style Biscuit is*.
• To help clear things up for good on National Biscuit Day (29th May), Popeyes® helped British fans get their first taste by giving away thousands of the buttery delicacy.
It’s no secret that the UK is biscuit mad. A staggering 94% of us claim to love the sweet treat - and over two in five (43%) even admit they would rather give up social media than biscuits. But there’s one biscuit that continues to elude UK fans: Popeyes® US-style Biscuit.
The US-style Biscuit has been a popular Southern American side served with fried chicken since the 1800s. A staple on Popeyes® menus since it first opened its doors in 1972, Popeyes® Biscuit is a fluffy, buttery delicacy which some might liken to a British scone, but with a lighter and creamier consistency as a result of its buttermilk base. It is served with Cajun Gravy as a traditional Southern side with fried chicken, or can be enjoyed with toppings like hot honey or Nutella for breakfast.
Yet, despite being a fan-favourite across the pond, the US-style biscuit continues to baffle Brits. Many British fans have taken to social media to express their confusion at the menu item. In fact, Popeyes® says it’s the most asked-about item on its menus at tills nationwide.
When surveyed, two thirds (66%) of the nation admitted they don’t know what the Southern US-style Biscuit is. Over three quarters (76%) thought the US-style biscuit was actually a scone - and a confused 49% even thought the US-style biscuit should be served with cream.
Determined to end the biscuit-based confusion once and for all, Popeyes® gave away 10,000 FREE Biscuits with Hot Honey on National Biscuit Day (Thursday 29th May) to help give Brits their first taste of this iconic Popeyes® offering.
Dave Hoskins, Head of Food at Popeyes® UK said: “Unlike the British scone, Popeyes® Biscuit is buttery and savoury - not crumbly and sweet - which makes it the perfect partner to dip into Cajun Gravy and enjoy with shatter crunchin’ fried chicken. At first glance, they do look very similar to the traditional scone, so it’s no surprise fans this side of the pond often ask about them. However, the Biscuit was one of our most requested items when we first announced we were coming to the UK. So what better time than National Biscuit Day to clear up the confusion and give Brits the chance to taste the difference for themselves, with thousands of Biscuits up for grabs.”
The Popeyes® Biscuit is also available to order all day via the app, on delivery and at over 65 Popeyes restaurants nationwide.
*Survey of 2,000 UK adults (nationally representative)commissioned by OnePoll, April 2025.
Photos available to download here
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