Shmoo is Taking Off at The Airport Pub

Overlooking the runway of Manchester Airport, The Airport Pub is a unique and family-friendly location. Whether it is mesmerised children watching roaring planes or travellers looking to fuel up on food before they jet off, The Airport Pub is a lively and popular venue with an expansive menu.

Thanks to its vast beer garden, the pub really comes into its own during the summer, which can only mean one thing: a high demand for cool refreshments.

After successfully installing an ice cream hut, the General Manager was looking for a product category to add to another shack. Duty Manager, William Lynch recalls the struggle to find an easy to manage and delicious option that suited the pub’s family-friendly atmosphere: “He was just looking all over to see what we could do… and then he discovered this thick shake product called Shmoo. The rest, as they say, is history!”

“We now have so many different flavours and they look so good when they’re going out that it just grabs people’s attention. ‘Oh look at that. I want one’, is a familiar cry from both adults and children.”

Whether its banana, strawberry, chocolate, vanilla or mint choc chip, the variety of flavours keeps even the fussiest customers smiling. On top of this, Shmoo is both vegetarian and gluten free. The choice of toppings (marshmallows, sprinkles or chocolate curls) additionally adds a special touch which is particularly appealing to children, who watch in awe as the drink is assembled before their eyes. For parents, the allure comes from Shmoo’s established reputation. Lisa McQuade from

Aimia Foods for Professionals explains: “It’s so important to have a recognised brand because it generates loyalty. It means that consumers already have trust in Shmoo and know exactly what it is they are buying into, and they know they’re going to enjoy it.”

The Airport Pub was blown away by just how easy it was to make a thick and creamy milkshake, which Lisa reveals is now the standard required by children and young adults. With Shmoo, the days of a milkshake simply being a flavoured milk are over: “The idea of what a milkshake brand is has changed. If a child or a teenager is asking for a milkshake, what they are expecting is a thick shake and Shmoo consistently delivers this.”

William details the simple steps required to create a decadent milkshake that exceeds expectations: “You fill the cup with 125ml milk to the marked line and add a 13g scoop of Shmoo powder. You then put it underneath the blender to thicken it up. Top with whipped cream and whatever sprinkles the customer wants that day. You give it to them with a straw, and they go off happy.”

It is not just the customers who are delighted with Shmoo. On a busy day, more than 100 milkshakes are made, topped and served to eager customers, showing just how popular this flavoursome beverage is. What’s more, it works brilliantly with The Airport Pub’s most successful menu item, their legendary burgers. This was important for The Airport Pub as William explains “whilst we are a pub, we are also very food orientated.”

William is grateful for the simplicity offered by Shmoo and Aimia Foods for Professionals: “I found working with Shmoo and Aimia Foods very easy because if we can’t get hold of something, we contact them straight away and they will get it sorted for us. This ensures we can keep up with the high demand for milkshakes.”

Resonating with children and adults alike, Shmoo works in many outlets as Lisa explains: “the venues that can benefit the most from offering Shmoo are any family friendly holiday destinations, pubs, bars. Anywhere with a high footfall for tourism.”             www.shmoodrinks.com