Why Sushi is Trending Right Now

A successful franchisee for 25 years, Raheel previously owned 61 franchised pizza outlets in the UK.  In 2021 he sold this business with no immediate plans for the future however, it was not long before he started itching for a brand new venture.  Sushi beckoned as a trending, growing sector. 

Following extensive research, Raheel and his team realised they could do better than any existing sushi brand, to create a developed franchised opportunity that offered a refined and proven business model with excellent ROI.  A few years ago, Raheel had never tried sushi, now he’s a sushi convert.  He now brings his extensive QSR experience to the table for the benefit of new franchisees to help them maximise their own business profitability.

Netflix probably has a lot to answer for in relation to the growth of take away meals in recent years!  But gone are the days when pizza, chips or Chinese were the only choice.  Consumers are always keen to try new cuisine and now there are plenty of options ranging from Vietnamese to Korean to Japanese food plus many more.

People also tend to travel abroad more these days so understand and embrace the sheer variety of food that different cultures can offer.  They want to enjoy their favourite food right on their doorstep.  As a result, Sushi is trending.

A few years ago, I had never tried sushi, now I’m a sushi convert!  And I’m not the only one.  The popularity of pan Asian food has grown significantly in recent years.  In the UK, the Japanese and sushi restaurant industry is now said to be generating over £1.3 billion annually.  Our data shows that young females aged between 18-40 years are the biggest consumer segment for sushi sales. However, we are also seeing a shift from expensive restaurants right into the mainstream, with many supermarkets and food to go outlets now offering sushi alongside lunch type meal deals.  This means customers are familiar with the wonderful range of flavours and eager for more.

Sushi is a little bit different and appeals to a broad audience.  The fact that it is a healthier option has also tapped into a trend we are seeing in the UK for better convenience food choices from customers who really care about what they eat.  We have found these customers also care about where their food comes from and at The Sushi Co, our sustainable Scottish Salmon and line-caught tuna is a big hit.

Further, unlike some other convenience foods which are more suited to evening eating, a varied minutes fresh menu packed with flavourful choices, offers lunch and evening meal options and snacks throughout the day.  At some of our London outlets, customers call in during their morning break to pick up their orders ready for lunchtime.

The variety of a full sushi menu also caters for almost every taste.   Vegetarian and vegan options make sushi an inclusive choice for everyone to enjoy.

We have found that it’s more than just food, it’s about satisfying a sushi craving which is as much about getting together with friends and family as it is to enjoy our quality fresh, delicious and healthy food.

It’s also about the experience.  For example: competitors tend to pre-make sushi, often using machines.  Our food is all expertly prepared by hand by our chefs in minutes, fresh to order from our live sushi kitchens.  This may take a little longer but our customers appreciate the taste of really fresh, flavourful sushi.  Our fish is delivered to stores five times per week and our vegetables two-three times per week.  Quality is our trademark and it helps us deliver an unforgettable sushi taste experience.

As a result of the growing demand, at The Sushi Co, we are now inviting applications for new franchisees in locations in London and the South East and beyond.  We are very much open to franchising with like-minded individuals to take advantage of a proven and profitable business model in an expanding market, coupled with a vastly experienced management team.

Site sourcing, store fit out, training, turn-key opening of stores and marketing and full training enable franchisees to maximise potential in this thriving space.  Franchisees benefit from competitive fees, a low initial franchise fee, a fully tested business model developed over five years and designed to deliver strong cashflows plus an industry leading ROI.  Investors can be confident the support of The Sushi Co’s experienced team to enable them to leverage the work that has gone into creating this exciting franchise opportunity.

For further information please see: https://thesushico.co.uk/franchise/  or email: franchise@thesushico.co.uk